Let’s assume that you already understand the importance of social media, creating informative blog posts and engaging with your customers. And let’s also assume that you’ve gone about initiating some sort of digital advertising campaign.
The problem for many is that they simply don’t have the time to monitor social portals and do weekly analysis of website analytics. So they decide to hire some help. When employing an inbound marketing methodology, the communication and personnel just gets more complicated. Suddenly the sole owner requires an entire team of people as well as a team leader to get the job done.
If you thought doing it all yourself was a hassle, think about having to assemble a team of dedicated and high quality:
- Web developers
- Project managers
When you independently hire the various key people in order to create a digital marketing team, you are expending a huge amount of time and resources. All of which could be better spent on your online advertising budget. So how to cut costs while maintaining the highest standard of digital marketing?
Inbound marketing agencies work: no assembly required
A marketing agency may be exactly what your company needs. They can provide a full-service digital campaign for the long-term that not only will stand the test of time, but also be flexible enough to shift (up to the minute) with the changes or additions to your marketing plan. They are already made up of the key professionals you require: designers,web developers, etc., so you don’t have to assemble them yourself.
But why do you need so many people at work on a simple social media campaign? Because it’s not simple. And for it to work properly (i.e.: drive traffic to your site effectively, nurture leads and convert them into customers) you need to have everything in place and ready to roll when you start your campaign. If you don’t have your lead nurturing emails written, designed and ready for distribution once a lead fills out a form, then you’ve already lost a possible sale.
It’s not as easy as sending out emails and hoping people write back. This isn’t 1990. The Internet has changed how customers engage with products and services for sale. If you falter in your campaign, time and resources are lost. You need to get it right the first time. Or at least, be in a position to improve and tweak your campaign until it’s right.
If you’re still not convinced, consider the following: Can you hire one person to handle your digital market analysis, keyword analysis, social media portal listening, social media updates based upon keyword research, analyze web site traffic, determine location and destination of visitors, length of time on each page, the design of the lead capture form, email campaigns, lead nurturing campaigns, A/B testing to prove effectiveness of all campaigns and change due to market fluctuations? And can they do this every day of the week with weekly and quarterly updates to your sales team in order to benchmark progress?
If you’ve answered yes, then you have created a job position that is untenable and destined for failure (or in the very least, a nervous breakdown.) The truth is that too much is being delegated to the “idea” of a digital marketing supervisor and not enough understanding is being achieved by the higher ups. If they know the amount of diligent work that must be done in order to see any benefit from digital advertising, blog writing, social media management and an inbound marketing campaign, they would realize that they are hugely understaffed.